New travel trend during the Dragon Boat Festival holiday: Big city residents...

This year's Dragon Boat Festival holiday spans three days. Given the short holiday duration and ongoing travel enthusiasm, residents are increasingly choosing "backyard tours" within urban clusters, which is characterized by "destination swapping."

In the Beijing-Tianjin-Hebei region, visitors favor Qinhuangdao's Changli County. Tourists from the Yangtze River Delta are enthusiastic about Anji County in Huzhou, Shengsi County in Zhoushan, and Tonglu County in Hangzhou. In the Greater Bay Area, travelers head to Shunde in Foshan and Nan'ao in Shantou for culinary delights. These locations have all ranked among the top ten most popular county destinations on Tujia's 2024 Dragon Boat Festival booking list.

According to CTrip's "2024 Dragon Boat Festival Travel Report," local and nearby travel accounts for nearly 70% of holiday travel orders, with short trips within a "2-hour high-speed rail radius" leading the trend. Tuniu's "2024 Dragon Boat Festival Travel Consumption Review" indicates a significant demand for local and nearby travel, with self-driving, high-speed rail trips, and independent travel being the main modes of transportation.

Fliggy's "2024 Dragon Boat Festival Travel Bulletin" shows a rapid rise in bookings for emerging destinations such as Jingdezhen, the "City of Creativity," Deyang near Chengdu, Bortala, and Karamay along the northern Xinjiang travel route, Chenzhou with its "hidden beauty," and Shangrao, a city featured in National Geographic.

"Examining these 'dark horse' destinations, we can identify three main factors for their rapid growth: convenient transportation links with core tourist source regions, the beautiful early summer scenery, and unique local cultures," said a representative from Fliggy. "For instance, Deyang is just about an hour's drive from Chengdu, while Chenzhou in Hunan has become a popular destination within the 2-hour high-speed rail radius of Guangzhou and Shenzhen. These destinations are quickly gaining fans due to their short travel distances, fewer crowds, and affordable prices."

According to Tuniu's data, in the week leading up to the Dragon Boat Festival, there was a significant increase in the popularity of local and nearby travel, with one or two-day trips being the most favored. Among many domestic destinations, cities within the 1-2 hour transportation circles of the Beijing-Tianjin-Hebei, Yangtze River Delta, Pearl River Delta, and Chengdu-Chongqing urban clusters received particularly strong demands.

"A variety of folk and leisure activities were launched across multiple regions during this Dragon Boat Festival holiday, making cultural experiences, traditional Chinese styles, and 'new Chinese-style travel' the new hotspots driving the tourism market. Nearby short-distance 'backyard tourism' has become appealing again," said a representative from CTrip. The most popular 1-2 hour high-speed rail routes are mainly concentrated in the Yangtze River Delta, Pearl River Delta, Beijing-Tianjin-Hebei, and Chengdu-Chongqing areas, including entry-level routes like Shenzhen-Guangzhou, Shanghai-Hangzhou, Beijing-Tianjin, Shanghai-Suzhou, and Shanghai-Nanjing.

In addition to cultural and folk tourism, more everyday "new daily life" tourism is becoming popular, making "backyard" travel more routine and leisurely.

"The era of a whirlwind, 'checklist' tourism is over. Today's travelers seek richer emotional experiences and higher emotional value from their trips. They want to clear their minds and feel revitalized through travel," said a representative from the CTrip Research Institute.

Source :Yangcheng Evening News

端午假期出遊新趨勢：大城市居民熱衷遊玩“家門口”小城

今年端午小長假爲期三天，受制於假期時長及基於常態化出遊等習慣，以城市羣內的目的地“交換旅遊”爲主要形式的“後花園遊”又火了一把。

京津冀的遊客偏愛秦皇島昌黎縣，長三角的遊客熱衷去湖州市的安吉縣、舟山市的嵊泗縣和杭州市的桐廬縣，廣深的客人到佛山順德、汕頭南澳尋味嶺南……上述地區均上榜2024途家民宿平臺端午十大熱門預訂縣城。

據攜程發佈的《2024年端午節出遊報告》，周邊遊及本地遊訂單佔端午假日旅遊訂單總量近七成，以“2小時高鐵圈”爲代表的周邊短途遊引領假日風潮。途牛《2024端午出遊消費盤點》顯示，端午假期本地遊、周邊遊需求明顯，自駕遊、高鐵遊、自由行成爲居民主要的出行方式。

根據飛豬發佈的《2024端午假期出遊快報》，從目的地遊客預訂增速看，“創意之都”景德鎮、成都周邊新晉目的地德陽、新疆北部環線必經之地博爾塔拉、克拉瑪依，以及有“隱世之美”的郴州、《國家地理》上榜城市上饒等小衆目的地都在快速崛起。

“綜觀這些‘黑馬’目的地，與核心客源地之間往來的交通便利度、美麗的初夏時令風光、獨特的民俗文化是其快速增長的三大原因。”飛豬相關負責人表示，德陽距成都僅1小時左右車程，而湖南郴州在社交網絡上已是廣深2小時高鐵圈內的人氣目的地，“路程不遠、人少不擠、價格不貴，使得這類目的地快速吸粉。”

途牛數據顯示，端午假期前一週，本地遊、周邊遊預訂熱度顯著升溫，1天或2天的短途行程最受青睞。國內衆多目的地中，京津冀、長三角、珠三角以及成渝城市羣“1-2小時交通圈”的出遊需求尤爲旺盛。

“這個端午假期，多地推出豐富多樣的民俗休閒活動，文化、國風、‘新中式遊’成爲拉動旅遊市場增長的新熱點，周邊短途式的‘家門口旅遊’又香了。”攜程負責人表示，熱門1-2小時高鐵圈主要集中在長三角、珠三角、京津冀、川渝等地區，入門線路如深圳-廣州、上海-杭州、北京-天津、上海-蘇州、上海-南京等。

除了文化、民俗遊，更日常的“新煙火主義”旅遊正在被大衆選擇，讓“家門口”旅行更加日常化、休閒化。

“告別走馬觀花、‘打卡式’旅遊的年代，如今的遊客更希望通過一次旅行獲得更豐富的心靈感受、更高的情緒價值，甚至是能放空雜念，因旅行注入活力。”攜程研究院方面表示。

文丨記者 劉星彤譯丨劉佳慧