暇步士“白菜價”大促，母公司此前稱將保持其“中高端定位”
紅星資本局4月14日消息，服飾品牌暇步士（Hush Puppies）多家門店近日進行的1-3折清倉活動，引發消費者關注。據媒體報道，4月11日至12日，暇步士多家服裝店出現大促活動，有消費者一次性就買了2萬多元的服裝，賣區甚至出現排隊情況。
暇步士某商場店 張露曦攝於4月14日
4月14日，紅星資本局走訪了4家暇步士商場店並致電了1家暇步士門店，各門店均告訴紅星資本局，前段時間有1至3折的清倉活動，不過目前活動已結束。
有店員向紅星資本局表示是因爲“老闆換了”所以進行了大促，也有店員稱是因爲要清庫存。
紅星資本局注意到，今年1月，“童裝大王”嘉曼服飾（301276.SZ）發佈公告稱，已以5880萬美元完成對暇步士在中國的品牌資產的收購。
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據瞭解，暇步士於1997年進入中國市場，定位中高端消費者，不同品類有不同的代理商。嘉曼服飾此前是暇步士童裝的代理商，而暇步士鞋類代理商則爲百麗時尚。
雖然嘉曼服飾成了暇步士的新主，但其並未有全品類收回自營的公開表述。
在今年2月26日的投資者關係活動記錄表中，嘉曼服飾稱，將“會以授權的模式與各合作伙伴共同做大品牌價值”。
同時，嘉曼服飾對暇步士的門店計劃是“會選擇在流量大、位置佳的商圈開設形象門店”，未來定位是“希望與各品類授權商一起保持聚焦中高端的品牌定位”。
對於清庫存的原因，一位暇步士店員告訴紅星資本局：“近三年壓了不少貨，男裝庫存更多，打折的都是以前的貨。”
紅星資本局採訪嘉曼服飾暇步士大促原因是否與庫存有關、對該品牌未來的計劃是什麼，截至發稿暫無迴應。
紅星資本局注意到，嘉曼服飾在收購暇步士之前的幾年存貨已在逐漸上升，從2018年年末的2.66億元上升至2022年年末的4.49億元。2023年9月30日，嘉曼服飾的存貨增長至5.08億元，其解釋稱：“三季度末庫存餘額較大主要原因爲貨值較高的秋冬產品入庫所致。”
如果暇步士非童裝服飾品類庫存高企的話，嘉曼服飾將整個品牌收購後確需清理庫存，以免進一步影響上市公司的存貨數據。
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截圖自東方財富網
紅星新聞記者 張露曦 俞瑤
編輯 肖子琦